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Professor Colleen Sharen

Professor Colleen Sharen

Colleen SharenDepartment of Social Sciences, Management and Organizational Studies
Office: BR 175
Email: csharen@uwo.ca
Telephone: (519) 432-8353 ext 28229

Academic Background

  • B.A., Political Science, Wilfrid Laurier University
  • MBA., Richard Ivey School of Business, University of Western Ontario
  • Diploma, Applied Social Research, Georgian College

Research and Scholarly Interests

SME business strategy development and execution, leadership, consumer behaviour, and food marketing.

Teaching

  • MOS 2180, Organizational Behaviour
  • MOS 2295, Marketing Research
  • MOS 3320A/B, Marketing
  • MOS 4410 A/B, Strategy
  • MOS 4415, Brand Marketing

Representative Publications

  • Colleen Sharen and Nicole Nolan, “MediText”, Contemporary Canadian Marketing Cases, 4E Pearson Education. Ed. H.F. (Herb) MacKenzie. (In press).
  • “The Health Nut”. Ivey Publishing. (2008)
  • “The Piercer”. Ivey Publishing. (2008)
  • “Alice Saddy: Caring for the Community”. Ivey Publishing. (2008)
  • “Decision Making,  Emotions and Entrepreneurship”. Technical Note. Ivey Publishing (2008)
  • “Spreading Happiness: Warm Fuzz Cards”. Ivey Publishing. (2009)

Conference Presentations and Proceedings

  • “Dust Bunnies Away: The New Business Decision”. Conference Presentation and Proceedings. Administrative Sciences Association of Canada (ASAC) Annual Conference. May 2010.
  • “Dust Bunnies Away: Growth Strategies”. Conference Presentation and Proceedings. Administrative Sciences Association of Canada (ASAC) Annual Conference. May 2010.
  • “The Health Nut”. Ivey Publishing. (2008). Conference Presentation and Proceedings, Administrative Sciences Association of Canada (ASAC), Annual Conference. June 2009.
  • “The Piercer”. Ivey Publishing. (2008). Conference Presentation. Administrative Sciences Association of Canada (ASAC) Annual Conference. June 2009.

Professional Memberships

  • Society for Teaching and Learning in Higher Education
  • Administrative Sciences Association of Canada
  • Canadian Association of Professional Speakers

Prior Work Experience

  • Western Canadian Marketing Director, Canada Bread
  • Marketing Director, Grocery Gateway
  • Category Business Director, Kraft Canada
  • Marketing Manager, General Mills Canada

Awards

  • Institutional Award for Excellence in Case Writing. Administrative Sciences Association of Canada. Annual Conference. May 2010.

Community Links

  • Management Consulting
  • Blog: http://colleensharen.wordpress.com
  • Grand Bend and Area Chamber of Commerce, Past Marketing Committee Chair
  • Institute for Women in Leadership (iWIL), member of steering committee
  • iWIL conference committee member
  • London Business and Professional Women’s Club, 2nd Vice President
  • Grand Bend Karate Club
  • Brescia Faculty Association, Treasurer