May 19 , 2010
Brescia launches nine bold videos on YouTube
London, ON – Brescia University College has launched nine new professionally-produced videos on YouTube and on the main page of the university’s web site to send the message that Canada’s women’s university is a solid choice among young women who choose to lead.
Director of Communications, Marketing & External Relations Sheila Blagrave said that sharing the videos on the popular online video community is part of an ambitious marketing plan to make prospective students aware of unique learning opportunities at Brescia, including leadership roles and community involvement. “We created a series of videos that would excite young women about our university and make them eager to learn more about our unique educational experience by coming for a visit or applying to study here.”
Principal Colleen Hanycz is pleased with the final cuts, as they expand on the four attributes that have become central to Brescia’s identity: empowering, invigorating, student-centred, and compassionate. “The video campaign builds on the Brescia Bold brand that was launched last September, bringing it to life and reinforcing it on an emotional level and in a dynamic way. The two main concepts at work in these videos are extolling the benefits of an all-female university and dispelling some of the perceived barriers in attending a women’s university. And in some of the videos we wanted to show that learning here can be a pursuit that is both intellectual and fun.”
The videography team filmed students for two days in late March. The final videos selected include four solo spots, four themed videos, and a viral video that is intended more to entertain than to educate. Registrar Marianne Simm said that while men are welcome on the faculty and in the classroom, Brescia proudly remains a women’s university. “One of the top questions that we are asked by prospective students before coming to campus is, ‘Are there are any boys at Brescia?’ We created three videos to address this question and even poke fun at it. All three videos are light-hearted and demonstrate that men are welcome at Brescia, but women take the lead.”
All nine videos are now posted to YouTube at www.youtube.com/bresciauc and to Brescia’s recruitment-focused micro site at www.mybrescia.com. Each of the videos will also appear in a rotation on the home page at www.brescia.uwo.ca.
Brescia University College, Canada’s premier women’s university college, is affiliated with The University of Western Ontario. The 1,100 women registered as either full or part-time students at Brescia study a wide variety of subjects in Arts, Social Sciences, and Foods & Nutrition in an empowering, compassionate, student-centred, and invigorating environment. Degrees are granted by Western. The Catholic College welcomes students from all backgrounds and values diversity. For more current and archived news, a listing of faculty experts, and photos please visit our Online Media Room at http://www.brescia.uwo.ca/media/index.html
For more information, please contact:
Director of Communications, Marketing & External Relations
Phone: 519.432.8353, ext. 28293